Guinness have created an emotive advert that pays tribute to America’s troops.
The advert features a bar owner placing a pint of Guinness on an empty table. The pint and the table are left alone by the other customers until the day their friend returns.
It highlights the huge level of respect and honour that soldiers in the US military are held. It also shows the strength of community spirit that has been the backbone of America for centuries.
Guinness have always been famous for producing memorable adverts. In recent years they have moved away from the more stirring and dramatic adverts of the early 2000s in favour of more understated adverts that show the best human qualities.
One television advert showed a group of men in wheelchairs playing basketball. At the end of the game all but one of them gets out of their chair and walks to the changing room as we learn they have shown solidarity with their friend who is confined to a wheelchair.
The advert ends with the group having a drink together in a nearby pub.
The wheelchair advert along with the Empty Chair advert are part of Guinness’ Made of More series which celebrates small acts of kindness and solidarity within society.