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Guinness Storehouse beats Eiffel Tower, Colosseum and Buckingham Palace to top tourism award

The Guinness Storehouse has been named as the leading tourist attraction in Europe by the World Travel Awards.

It is an incredible achievement for the Dublin site given it was competing against numerous historical landmarks from across Europe.

Guinness Storehouse. Photo copyright Magnus Manske CC2.5

Other venues in the category included the Eiffel Tower, Acropolis, Buckingham Palace, La Sagrada Familia, Ribeira do Porto and the Roman Colosseum.

So the victory is quite astounding for the Guinness Storehouse given it has only been open since 2006. The award is evidence of the welcoming and enjoyable experience created for visitors by the Guinness staff.

Failte Ireland chief executive Shaun Quinn heaped praise on the Storehouse and claimed the award is a huge boost to the tourism industry. He said: “In what is shaping up to be a record year for the tourism sector, this win confirms that we must be getting something right. You know that the Storehouse must be delivering what visitors want – truly authentic and memorable experiences.

“I’d like to congratulate managing director Paul Carty and all the team at the Guinness Storehouse for their impressive performance.”

The Guinness Storehouse has become one of the major tourist spots in Dublin over the past decade. Visitors can enjoy a tour of the brewery and learn about the company’s foundation by Arthur Guinness. They can then relax in one of the several bars and restaurants on site.

More than one million tourists visit every year.

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The Guinness Storehouse will now be automatically entered into the final for the prestigious World’s leading Tourist Attraction Award to be announced later in the year.

Having already beaten iconic sites like Buckingham Palace and the Eiffel Tower, the Guinness Storehouse staff must feel they are in with a chance of scooping the big one.

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