A young Irish farmer has developed a huge online following after becoming a social media whiz.
Wexford man James McCormack’s ‘Snapped on the Farm’ accounts on various social media sites have gained him hundreds of thousands of fans.
Three years ago, he was studying for his Masters in in Architectural Technology at Waterford Institute of Technology.
He says that his eyes were suddenly opened to the power of social media when he received a photo from a friend.
He said: “I was in college and saw the growing trend of all these apps. Every festival or college seemed to have a page called ‘Snapped at something or other’. My friend sent me a funny picture of him out on the farm with the cows and that’s when I set up the page Snapped on the Farm on Facebook.”
Every week, the 28-year-old receives thousands of snaps from farmers getting into mishaps or going about their usual day on the farm with a funny caption.
The snaps range from farmers getting mud splattered on their face by a cow or a videos about herding cattle.
McCormack has 50,000 followers on Snapchat and 165,000 on Facebook. Many are from Ireland and the UK but he has a worldwide fan base including many followers as far away as Australia and New Zealand.
He said: “I can’t believe how much it has grown. It started as fun. I can’t believe how popular it is amongst young people especially. I set up a Snapchat six months ago and that already has 50,000 followers. Sometimes the page would have 300,000 engagements a day. It’s crazy.
“I’ve always had an interest in social media and think Facebook is a great way to keep in touch with friends. So many young farmers engage with Snapped on the Farm – it’s mostly 18-24-year-olds and almost an even spread of male and females visit the page, so they enjoy it a lot.”
Take a look at some of Snapped on the Farm’s posts below.
Irish farmer has fans all over the world thanks to social media