Guinness’ new environmental project is ‘most ambitions ever attempted in Ireland’

0
142
Man and woman with pints of Guinness

Guinness has announced its plans to reduce the carbon footprint of its pints thanks to a major agricultural initiative.

The iconic Irish company says the project will improve regenerative agriculture practices and will be the most ambitions ever attempted in Ireland.

The aim of the initiative is to reduce the volume of CO2 that is generated barley production.

It is hoped that the project will improve the several aspects of the production of Guinness including soil health and the carbon sequestration potential of the land, decrease in synthetic fertiliser use, and better water quality.

It is a three-year programme and has been welcomed by the government.

For the first phase, Guinness has teamed up with 40 Irish barley farms and several businesses whose expertise lie in various relevant areas.

Soil management and crop production experts and suppliers such as Boortmalt, Glanbia and Comex McKinnon are on board.

Co Wexford farmer Walter Furlong Junior is taking part in the pilot programme.

He said: “We’re delighted to be partnering with Guinness on this programme. The great thing about regenerative agriculture is the simplicity of the approach.

“It’s not a complicated process – it works in harmony with nature whilst providing a commercial benefit for farmers.

“We already use regenerative agricultural practices and have seen a marked improvement in the quality of the soil on our farm. It is a highly effective approach that leads to much better outcomes.”

Guinness hope to help the farmers improve their livelihoods and expect more farmers to get involved if the project can prove to be a success.

Diageo President John Kennedy envisages the project will eventually lead to more efficient farming across the world.

He said: “This pilot is the first such programme being implemented by Diageo and the outcomes will help inform other potential opportunities, not just in Ireland, but in other countries where we source raw materials.

“We will openly share the results from the pilot programme so that other farms can learn and adopt practices that have demonstrated the highest potential impact from an environmental and farm profitability standpoint.

“Like the Irish farming community, we are ‘all in’ for the long haul – for our people, products, partners and planet.”

So, there you have it, next time you’re supping a pint of the black stuff you can be safe in the knowledge that you’re doing your bit for the planet.

Sláinte.

 

More popular articles and videos

The real life mystery of what Maureen O’Hara whispered to make John Wayne look so shocked

Meghan Markle can trace her family tree back to Ireland

 

Matt Damon winning hearts and minds with charm assault on Ireland

Cork trio showcase Irish dancing in all its glory

 

Action hero Tom Cruise was once attacked by an old man in a Kerry pub

Celebrate with the top 10 Irish recipes

 

 

 

Liam Neeson speaks about his late wife in emotional interview

Dating site explains why Irish men make wonderful husband material

How to become an Irish citizen

 

Billy Connolly says public should ignore politicians and listen to comedians

 

Take a look inside Hollywood star Saoirse Ronan’s stunning Irish home

 

 

[includeme file=”wp-content/plugins/include-me/videos.html”]

Written by Michael Kehoe @michaelcallingJoin our community