Ireland and the UK team up in tourism campaign
Ireland is teaming up with the UK in a tourism drive that could have great benefits for both countries.
Over 300 international buyers in 40 different countries have been hearing all about the island of Ireland thanks to Tourism Ireland’s partnership with UK tourism organisation VisitBritain.
Tourism Ireland and VisitBritain took part in an event called ‘ExploreGB’ which took place in Liverpool, England.
ExploreGB is the UK’s flagship international tourism event to showcase both the UK and the island of Ireland to an influential audience of international buyers.
Niall Gibbons, CEO of Tourism Ireland, said: “We were really pleased to be part of ExploreGB once again this year – which provides another important platform for Tourism Ireland and our partners to showcase and sell the island of Ireland to key international travel buyers.
Tourism Ireland and VisitBritain were also able to use the event to highlight the British-Irish Visa Scheme, which enables leisure and business travellers from China and India to visit Ireland and the UK on a single visa.
Gibbons continued: “We already work closely with VisitBritain, particularly in long-haul markets like China and India, to target people travelling to Britain and encourage them to visit the island of Ireland as part of their trip, and vice versa.
“A key message for us to buyers from China and India is the British-Irish Visa Scheme, which enables visitors from those countries to visit both Ireland and the UK on a single visa of either country.”
The scheme will hopefully provide a further boost to Ireland’s already flourishing tourism industry.
The industry brought in around €4.7 billion in revenue to the island of Ireland last year thanks to over 9 million overseas visitors.
Take a look at our tourism section to discover more about the great places to visit in Ireland.